Turning One Piece of Content Into a Month’s Worth of Marketing

6 days ago2 min read

Introduction

Creating fresh content can be time-consuming and expensive, but what if you could turn one well-crafted piece of content into an entire month’s worth of marketing material? Repurposing content is an efficient strategy that maximizes your time and effort, allowing you to reach a broader audience across multiple platforms. In this blog, we’ll show you how to take one piece of content and repurpose it into various formats to keep your marketing campaigns running strong all month long.

Step-by-Step Guide to Repurposing Content

Repurposing content means taking an existing piece of content and adjusting it for different mediums, platforms, and audiences. Here's how to make the most out of a single blog post or article.

1. Start with a Long-Form Blog Post

The foundation of your content strategy should be a high-quality, long-form blog post (1,500–2,500 words) that offers value and answers key questions in your industry. For example, you could write a comprehensive guide, a how-to article, or an in-depth product review. This piece will be the core from which everything else stems.

Action Tip: Make sure your blog post is SEO-optimized to attract organic traffic.

2. Break It Down for Social Media

Now that you’ve got a blog post, break it down into bite-sized social media posts that highlight key points and insights. Here’s how to repurpose it across different platforms:

Twitter: Create a thread by breaking down the main points into concise tweets.
Instagram: Share key takeaways as single-image posts or carousel posts with brief captions.
Facebook/LinkedIn: Share a summary with a link back to your full blog post.
TikTok: Create a short video summarizing the main ideas, using text overlays or voice narration.

Action Tip: Use eye-catching visuals or infographics to make your social media posts stand out.

3. Turn It Into a Video or Podcast

Video and audio content are highly engaging and can increase your reach. Repurpose your blog content by creating a video or podcast that elaborates on the key points.

Video: Use a tool like Lumen5 or InVideo to transform your blog post into a video with images, animations, and a voiceover.
Podcast: Record an episode where you dive deeper into the topic, adding personal anecdotes or expert interviews.

Action Tip: Upload videos to YouTube and share them across all your social platforms.

4. Create an Email Newsletter

Summarize the key takeaways from your blog post and send them out as an email newsletter to your subscribers. Include a call-to-action (CTA) that links back to the full article.

Action Tip: Segment your email list to send the content to the most relevant audience.

5. Repurpose for Different Audiences

Tailor your content for different platforms and audience segments to increase its reach. For example:

LinkedIn: Share a thought-leader post or an in-depth industry discussion based on your blog content.
Pinterest: Create pins using key statistics or quotes from the blog post, directing users to the full article.
Medium: Republish the blog post (or a condensed version) on Medium to tap into a new audience.

Action Tip: Customize the tone and messaging based on the platform. LinkedIn requires a more professional tone, while Instagram can be more casual.